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MANILA - ICRISAT is quietly reinventing market-oriented agriculture, so you may not have heard of it. They call their approach  inclusive market-oriented development . For that, they use the acronym IMOD; I prefer the acronym iMODe, to call attention to the concepts of  inclusive  and  development , that which are ICRISAT's twin intellectual contributions to market-oriented agriculture, MOA.  The central idea is to link farmers to markets in an inclusive way order to escape poverty . Certainly a radical notion. To appreciate the importance of that, let us consider  Michael Porter’s  notion of the value chain, but in a modified manner. All things being equal, to a farm produce, there is value added along the way as it goes to the market.  In MOA, the value chain actors are : (1) input providers, (2) producers, (3) traders, (4) processors, and (5) marketers (fiji-taro-and-kava.com). I interpret that quite simply as that the chain is like this: Inputter --> Producer --> Trader -

MANILA - ICRISAT is quietly reinventing market-oriented agriculture, so you may not have heard of it. They call their approach  inclusive market-oriented development . For that, they use the acronym IMOD; I prefer the acronym iMODe, to call attention to the concepts of  inclusive  and  development , that which are ICRISAT's twin intellectual contributions to market-oriented agriculture, MOA.  The central idea is to link farmers to markets in an inclusive way order to escape poverty . Certainly a radical notion. To appreciate the importance of that, let us consider  Michael Porter’s  notion of the value chain, but in a modified manner. All things being equal, to a farm produce, there is value added along the way as it goes to the market.  In MOA, the value chain actors are : (1) input providers, (2) producers, (3) traders, (4) processors, and (5) marketers (fiji-taro-and-kava.com). I interpret that quite simply as that the chain is like this: Inputter --> Producer -->