The Business of What if? A missing tooth, amazing plan
MANILA: As I begin to write this, Friday, 28 March 2014, we are in the village of Lasip in Malasiqui, Pangasinan in Central Luzon, Philippines; we are on our 3rd day and 3rd ARBO business plan finalization visits, after Rissing Multi-Purpose Cooperative in Bangar, La Union on Wednesday afternoon, and after San Jose MPC in Caba, La Union on Thursday. We are working as consultants under the ARCCESS Project of the Department of Agrarian Reform. ARCCESS is the Agrarian Reform Community Connectivity and Economic Support Services project for the farmers whom the DAR prefers to call the agrarian reform beneficiaries (ARBs); DAR wants the ARBs to be economically better off, to learn market-oriented farming, along the way to decide for themselves. Farmers or ARBs, following the DAR's initiative, we should want all farmers to be market-oriented. Unless you want them to be poor forever. Farmers market-oriented? Look, so far in our 6 months of teaching (and learning) from the ARBs in severa